Group Managing Director, co-founder and board member
Will is behind Smart’s technology strategy, innovation and global vision. Starting with a solid background in private equity, Will moved to eBay's marketing department where he grew their members from 3 to 18 million in three years. He also created the business case for eBay's charity arm, which raised several hundred million pounds for good causes. Will is the co-founder of ArenaFlowers.com, one of the UK’s leading flower and gift delivery businesses, and oversees fintech acceleration programmes run by Octopus Investments. He also understands how to run a business using technology-enabled solutions as the Chairman of Trulience, a futuristic, digital human software firm.